There are many strategies for increasing your sales on your website. One of the easiest to implement is offering a fair return policy. Shoppers are more likely to buy from you if you have a fair refund policy. They may never have to use it, but it gives them peace of mind that they can get their money back if they want to. You are giving your customers options and empowering them. Look at what other websites offer as a return policy. Research how the big companies handle refunds and how their refund policies are worded.
What is a Return and Refund Policy?
A Return and Refund Policy is the agreement where you inform customers about your policies regarding returns and refunds. It usually includes the following pieces of information: How many days they have to return a product. How will they receive the refund (credit or replacement)
Download Return and Refund Policy Template
Note – These are just Free Sample Templates in-order to use them on your own website you have to make some changes. For Example Your Company Name, Your Website URL, Address.
Customers may contact you about a refund but never follow through with sending the item back. You know how it is, you put the item in your car to return it to the store or take it to the post office, and six months later it is still there. I keep my refund policy simple. Refund for the purchase price only, no store credit, and shipping is the customer’s responsibility. I feel that only offering store credit may make the customer feel trapped – that they do not have options if they can’t find a suitable exchange.
The idea is to keep the customer happy. In my experience, less than 1% of sold items are actually returned to me each month. (I sell around 300 items a month, and only 2 or 3 ever come back.) Some customers who have made returns will come back for future sales because they know first-hand that you are an honest seller who stands by your policy.